"We gained insight into where passengers dwell on platforms.”
Metrostation Beurs is het belangrijkste metrostation in Rotterdam, alsook het drukste metrostation van Nederland. Bij vervoersbedrijf RET ontstond de behoefte om inzicht te krijgen in de benutting en het gebruik van perrons. Met de inzichten wilde RET onder meer de schoonmaak efficiënter en slimmer inzetten. En reizigers daarmee een prettiger verblijf bieden.
The Beurs is Rotterdam’s most important metro station, as well as the busiest metro station in the Netherlands. Transport company RET needed to gain insight into the occupancy and usage of platforms. Its aim was to, amongst others, develop a more efficient and smarter cleaning process and thus offer passengers a more pleasant stay.
During the autumn of 2019, a Beyond Eyes demo kit was installed at metro station Beurs. Naomi Heida, who supervises and manages part of RET’s cleaning contracts, explains: “I thought: Beyond Eyes sensors and services are used in offices, hospitals, museums and educational institutions, why not also at metro stations? This way, we could gain insight into the occupancy and usage of platforms.” Up till then, RET had insight into the number of passengers who had checked in and out thanks to the OV-chipcards. “However, these data do not provide any information on passenger walking routes and where they dwell on the platforms. We already had some idea about where most of the passengers stand and wait, but it was thanks to Beyond Eyes that we gained insight into their actual whereabouts,” Naomi explains.
The new and confirmatory insights, based on Beyond Eyes data, enabled RET to optimise the cleaning of metro stations. Beurs metro station is a good example of gaining new insights. “We always assumed that the far end of the platform was not a busy area. There is no bench or waste bin there, no exit and no shop. Still, the Beyond Eyes data showed that it was constantly crowded there. We investigated further to find the reason for this. It turned out that at the previous station, which is located near the entrance and exit of the Markthal, many passengers got onto the metro at the far end of the platform. This shows that the entrance and exit of stations impact the manner in which passengers use (connecting) stations,” Heida says.
Thanks to these insights, RET has realised a smarter and more efficient cleaning process, which means cleaning only those areas that need to be cleaned. They do so by modifying the cleaning route according to crowded areas, which, in turn, contributes to the ideal passenger experience.
After this demo phase, Rotterdam’s metro stations Blaak and Eendrachtsplein were also fitted with sensors. At the moment, RET and Beyond Eyes are looking into how the data can further improve the use of platforms.